Home Insights Phi strengthens its people leadership and is excited for what’s ahead Phi strengthens its people leadership and is excited for what’s ahead Phi is pleased to announce the appointment of its new Chief People Officer, Sam Cushing, strengthening the firm’s leadership team as it continues to scale globally and invest in its people and culture. With extensive international experience across Europe, the Americas, Africa, Asia, and the Middle East, Sam brings a broad and deep background spanning technology, fintech, financial services, venture capital, engineering, and healthcare. Having worked across the full spectrum of the HR function he brings a pragmatic and people-centred approach to building high-performing organisations. In his role at Phi, he will partner closely with leaders and teams to ensure the people strategy continues to support the firm’s business ambitions while delivering a positive and engaging employee experience. “A consistent theme throughout my career has been a passion for building strong teams, scalable people processes and inclusive cultures. I believe that clear, authentic leadership communication is critical to connecting people with purpose and enabling organisations to perform at their best.” Sam Cushing, Chief People Officer, Phi “As Phi continues to scale globally, our people and culture remain fundamental to our success. Having a Chief People Officer of this calibre is critical to ensuring we build a strong, high-performance organisation that can support our growth ambitions across regions and markets. This appointment strengthens our leadership team and reinforces our commitment to developing a people strategy that scales with the business and supports our teams worldwide.” Des Stockdale, Chief Executive Officer, Phi Related news Reflections: Phi’s 2025 Insights News growth 22 Dec 2025 Phi Turns 21: Moments That Mattered Insights News birthday 07 Nov 2025 Ivaylo Vrabchev – Phi’s Head of Cloud Services Leads AWS Workshop Insights News AWSCommunityDay 31 Oct 2025 Phi’s Graduate Programme News graduate graduateprogramme 26 Sep 2025